Vol. 3 Things I Bought, Read & Thought About

in a semi-chronological order since last time

We’re back! I missed last week’s send because my daughter was in the hospital (she’s fine, thanks for asking) but don’t worry — I still bought things, read things, and thought about things! The first thing I thought about was that if you really want to freak out a parent, tell them their 4-year-old’s heart might explode and then wait at least 12 hours before saying JK it’s a UTI. And that brings us to:

Maybe the greatest kids’ toy ever. My criteria for a standout kids’ toy (using that term loosely) are that it doesn’t make a mess, doesn’t make any annoying noise, doesn’t involve a screen, and is something my kid actually wants to play with. Enter mosaic sticker books. They come in different levels of difficulty and can keep a kid engaged for hours on end. They can be done in a hospital bed, and would be perfect for a plane flight. Highly recommend!

A little treat from the Phoebe Philo collection. I’m really (really!) hoping these don’t end up being too wide for my face. (Most sunglasses are.) I love their cat-eye-but-make-it-sporty shape and the tortoiseshell coloring. I was on the waitlist so when they were back in stock I hit “pay now” without much thought. They should arrive today so I will report back next week!

This Dorsey necklace. Yes, another Instagram purchase (more here) — I am powerless against the algorithm. Dorsey has absolutely, unashamedly stalked me for the last 6+ months. They emailed me approximately 2x per day and delivered ads every single time I checked IG. They told me it was the most popular style. They told me Vogue loved it. They told me Justin Bieber wore it. Interestingly, the factor that tipped me over the edge to purchase was, once again, being on a waitlist.

Which got me thinking about the power of the waitlist as a marketing and sales tool. It’s a good one. To be honest, I’m not even sure there really was a waitlist for that Dorsey necklace. It “became available” a few hours after I signed up, and it’s still available now. It could be a coincidence — or it could be some next-level closing tactic. Implementing a waitlist can be a scary if you’re just launching because you want as many people as possible to buy your thing/ try your thing/ review your thing — but there are clearly times when the small nagging thought you plant in your potential customers’ minds (that they can’t have the thing they want, right now) is completely worth it.

Kicking around this concept a bit as I create a go-to-market plan for Stylematch. It has been interesting to see which initiatives have yielded the best results when it comes to growing the email list. I just launched a new one, btw, so if you’d like in on that, add your email here and you’ll be entered for the chance to win a free styling session :)

Atomic Habits by James Clear. People who know me know I won’t shut up about this book. I’ve read it 3x and can say it has had the most impact on my day-to-day life than any other book I’ve read. (Dramatic! I know!) But last week when I was OOO I realized why Atomic Habits helped me so much, and it’s because its message is that the direction you’re headed is more important than your current location. Changing your location takes time. Changing your direction can be done in an instant. That instant gratification really resonates with me. If you haven’t read this yet, you should!

& then there were these lil guys. This white t-shirt (boxy, boyish, pretty thick). And this white t-shirt (fitted, girlie, a bit more lightweight). For reference, I took a S in Leset Margo and a M in SLVRLAKE baby tee.

& these pants which I can already tell are going to be a summertime staple. They are honestly amazing — and the price is crazy. Super flattering. Lightweight. Perfect length for almost any shoe. Magic. Already ordered a pair for my mom.

& then here are some things I haven’t bit the bullet on yet, but have set up camp in my mind.

A suede jacket (it’s waitlisted in my size, so you know I’m gonna buy it!)

A (kind of sexy??) denim midi-skirt I wore the **** out of my Tory Burch one last year so…

Class dismissed!

PS: If you know anyone who might enjoy this newsletter, please pass along!

PPS: I am now set up with Collective Voice(!), and get commission for purchases or clicks made through links in this post. (That also allows me to see which recommendations are resonating and which aren’t.)